Couverture E-book : Accelerate your sales cycle

E-Book: How to accelerate your sales cycle ?

Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...
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E-book : To be a better sales rep

E-Book: How to be a better sales rep ?

At Sparklane, we post everyday articles dealing with sales and marketing topics. Those useful contents are written by our team of contributors. They are posted to help you, as a Sales Rep or...
dave-chaffey

How advanced is your sales automation?

The advances in functionality of marketing and sales automation tools over recent years offers many new capabilities for integrating the sales funnel, which were simply impossible to scale...
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Why Marketing and IT need to work together

Why Marketing and IT need to work together

“Why Marketing needs closer ties to IT” is the title of an article published by Adele K. Sweetwood in December in the prestigious Harvard Business Review. Ms Sweetwood is Senior Vice...

Triggering Your Own Glengarry Leads!

Leads continue to be a bone of contention between sales and marketing with sales reps feeling that most leads aren’t worthy of the name.  B2B sales reps are notorious for ignoring or...
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The sales vs marketing war: how do we finally bury the hatchet?

The sales vs. marketing war: how do we finally bury the hatchet?

The never-ending rivalry between marketing and sales departments dies hard. But this entrenched battle is meaningless in the age of omnichannel and social selling. With a few best practices,...
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Dave-Chaffey

5 techniques combining content marketing and automation to identify your sales-ready leads

Marketing Automation is most effective and scalable in B2B markets when you implement rules to identify sales-ready leads using lead scoring and lead grading to identify the interest and fit of...
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How-to-Use-Marketing-Automation-to-Your-Advantage

How to Use Marketing Automation to Your Advantage

Marketing automation is a potent B2B weapon, but it’s not not the sort of weapon that works like a nuclear deterrent. In other words, possessing automation software is no use. You need to make it...
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Sales and Marketing : Two Great Tastes that Taste Great Together!

During the ‘70s and ‘80s, Hershey ran a series of commercials for Reese’s Peanut Butter Cups with the tagline “Two Great Tastes that Taste Great Together.” As part of the campaign, serendipitous...
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