How to make a sales meeting truly constructive ?

Sales Managers, Salespeople, you all have to live through this sequence every week, typically on a Monday morning, that one event you can’t skip: the weekly sales meeting! For some, this is...

Three questions on lead nurturing

A lead may remain a lead for a very long time. This is why a lead nurturing approach consists of maintaining a long-term relationship with the lead until they convert into a customer. This...

The 5 keys to B2B loyalty

A critical assessment of unexpressed needs, a 4-phase cycle moving from prospecting to relationship maturity, the effective anticipation of weak signals of discontent, and so on… In B2B, client...
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Infographic | How to improve your B2B prospecting?

The key to generating higher turnover and developing a company is an effective sales process. But how do you become more effective? What parameters should you know? A very comprehensive...

Infographic: The resurrection of the B2B salesman

We’ve already talked to you on this blog about the famous Forrester report, “ Death of a B2B Salesman ”, which announces that no fewer than 1 million B2B salespeople will lose their jobs in the...

The Chief Data Officer, master of data

Responsible for the collection and use of data, the CDO is at the heart of the digital transformation of companies. An emerging role that is already much sought after. The Chief Data Officer is...
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7 tips to make your sales staff love their CRM system!

Sometimes, if we talk about CRM to certain sales staff, it’s as if we’d said a dirty word… We then hear phrases like: “It’s unwieldy and it takes ages to enter information; it’s for really big...