How to use Sales Intelligence to sell better and more! (Part 2)

In the first part of this article, published yesterday, we saw why Sales Intelligence is proving to be crucial to sales people in the context of the growing digitalisation of their activity. We...

How to use Sales Intelligence to sell better and more! (Part 1)

First of all this article is going to tell you why Sales Intelligence has an increasingly important role at the moment;  subsequently, we will look at some sound and practical tips for applying...

7 Awesome Demand Generation Secrets For Loyalty and Sales

Generating loyal demand and sales for your business is top priority. Without brand love and the subsequent revenue, your business will fail. It’s as simple as that. To ensure your success in...
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Calculating ROI for Sales Intelligence

The 2016 Sales Performance Optimization Study by CSO Insights found that only 57.1% of B2B sales reps made quota last year. You might think that number is understated, but the rate was only 58.1%...
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How To Nurture Your Leads For Maximum Conversion Rate

It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned...
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The Big Data era is ending ; welcome to the one of Fast Data !

No single company is now immune from what we call Uberisation. A start-up or a company coming from a completely different sector of activity can, at any point, call into question situations that...
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Why Digital is changing the relationship between Marketing & Sales in the B2B sector

The digital transformation is in full swing in B2B companies but, beyond injecting a digital dimension into each function, this transformation entails reviewing internal organisation and, in...
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CRM solutions : An overview

The CRM solution has been a recurrent issue for all B2B companies these past years: everyone talks about it, everyone is starting to use it (if they weren’t already doing so), everyone is...

Digital Transformation & Competitive Advantage

Back in May, Forrester Research published a report titled ” The 2016 Guide To Digital Predators, Transformers, and Dinosaurs” which evaluated the digital competitiveness of...
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