White paper | How sales intelligence is transforming b2b sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Blog Book | How to boost your sales prospection

Blog Book: How to boost your sales prospection ?

If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
Dave-Chaffey

5 techniques combining content marketing and automation to identify your sales-ready leads

Marketing Automation is most effective and scalable in B2B markets when you implement rules to identify sales-ready leads using lead scoring and lead grading to identify the interest and fit of...
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The-Top-6-B2B-complex-sales-methods

The Top 6 B2B complex sales methods

How you can combine best practices… and see your sales targets skyrocket Over a six-month period, I wrote six articles on the best sales methods I know. Producing this overview was a real...
How-to-Use-Marketing-Automation-to-Your-Advantage

How to Use Marketing Automation to Your Advantage

Marketing automation is a potent B2B weapon, but it’s not not the sort of weapon that works like a nuclear deterrent. In other words, possessing automation software is no use. You need to make it...
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The Leads Are Weak!

The Leads Are Weak!

One of the longstanding complaints from sales reps is the lack of quality leads. This problem was captured in the movie Glengarry Glen Ross when Jack Lemmon’s sales rep complains that “the leads...
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How Sales Intelligence helps your prospecting

How Sales Intelligence helps your prospecting

Have you found sales prospecting seems to get harder and harder? You’re right, and sometimes it just doesn’t look as though things are going to get better! Are you looking for “best...
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sam-hurley

How To Accelerate Your Sales Cycle In 5 Swift Steps

For B2B companies, it makes perfect sense to shorten the sales cycle wherever possible. Sales processes cost valuable resource; The quicker you attract prospects and close deals, the more...
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Sales and Marketing : Two Great Tastes that Taste Great Together!

During the ‘70s and ‘80s, Hershey ran a series of commercials for Reese’s Peanut Butter Cups with the tagline “Two Great Tastes that Taste Great Together.” As part of the campaign, serendipitous...
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How can Sales Intelligence enhance the B2B salesperson ?

Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
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5 Reasons Why You Should Be Using Marketing Automation for B2B

Every business leader worth their salt is aware of marketing automation and the benefits it can bring. The internet is awash with articles urging B2B sellers to automate their emails, ASAP, to...
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