Couverture E-book : Accelerate your sales cycle

E-Book: How to accelerate your sales cycle ?

Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...
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White Paper : Sales Intelligence & B2B Sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...

Sales methods: SPIN Selling in the digital age

Is a complex sales method still useful? The question may seem surprising, even absurd. However, various anecdotes heard here and there would suggest that sales, and its methods, are just an...

Are you missing out on Account Based Marketing (ABM)?

The business-to-business (B2B) strategy known as Account Based Marketing has existed for more than a decade now…but still; it seems widely misunderstood and under-utilised by many. This is...
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5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future is here. Businesses that...
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10 Practical Examples of Artificial Intelligence in Marketing - Sparklane

10 Practical Examples of Artificial Intelligence in Marketing

Artificial intelligence isn’t new, but as a technology it’s still very much in its infancy. The term was first coined in 1956, but AI as we know it didn’t officially begin until the first neural...
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7 top tips for improving your B2B sales productivity

7 top tips for improving your B2B sales productivity

Combining the real and digital worlds to achieve success What are my suggestions for improved sales productivity? Last month’s article featured a compendium of advice taken from sales...

How to create the Perfect Lead Scoring Matrix in 5 simple steps

Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally:...
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How Sales Intelligence helps your prospecting

How Sales Intelligence helps your prospecting

Have you found sales prospecting seems to get harder and harder? You’re right, and sometimes it just doesn’t look as though things are going to get better! Are you looking for “best...
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Big Data & Predictive Analytics – Beyond the Buzzwords

Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your...
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Structured & non-structured data : What’s the outlook for B2B Marketing?

The complexification of B2B data It has not been hard to notice how the situation for marketers has become more complex of late. The context in which they exercise their profession has changed....