Couverture E-book : Accelerate your sales cycle

E-Book: How to accelerate your sales cycle ?

Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...
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White Paper : Sales Intelligence & B2B Sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...

How can Sales Intelligence enhance the B2B salesperson ?

Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
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3 mistakes that kill your B2B sales ! - Sparklane

3 Mistakes that kill your B2B Sales!

Do you want to sell more, faster, and make your sales more profitable? If so, you need to know about three major mistakes most salespeople and companies make! Identify the leaks in your sales...
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Big Data & Predictive Analytics – Beyond the Buzzwords

Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your...
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How Sales Intelligence can inform and empower Sales

Big Data is having increasing influence on how companies do business. Perhaps unsurprisingly, the mass of data has led to some roles being changed and the clear lines of responsibility being...

[Infographic] Increase your revenue with Account-Based Sales Development!

In a simple and educational way, an infographic on the blog of American company Sales Loft presents Account-Based Sales Development, a new commercial approach that is fashionable in the United...

10 effective techniques for exploding your B2B sales targets! (1st part)

This situation should remind many sales and marketing managers of something: the end of the quarter is quickly approaching and you still have some way to go in terms of hitting your B2B sales...
artificial intelligence is the future of b2b sales

Infographic | Artificial Intelligence is the future of B2B sales

IBM’s latest developments to its Watson super-computer demonstrate year on year that Artificial Intelligence (AI) is set to play an increasingly dominant role in how our companies operate in...

10 effective techniques for exploding your B2B sales targets! (2nd part)

Following our article published last Tuesday (see first part), here are the rest of the 10 fool-proof sales techniques that will help you exceed your sales targets. 6 – Put your sales people into...

The virtues of predictive marketing applied to B2B

By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises recruitment campaigns. How can we define...