Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...

The impact of Big Data on decision making is not necessarily linked to its volumetric nature, thus calling for the shift to Smart Data. A survey undertaken by The Economist on behalf of Capgemini...

What if, in order to innovate, you used a marketing technique that was more than 30 years old? And what if, with the power of today’s marketing tools, you could rejuvenate this technique in order...

At a time when all CEOs are declaring loud and clear that the customer is now at the centre of their strategy, the reality is much less flattering. Customer information is diffused within...

Behavioural scoring is probably the feature that will most (pleasantly) surprise marketing automation novices, whether they are marketers or sellers! But before directly discussing our topi...

The time has come for the digital transformation of companies. Data has become pivotal for all company activities. It will steer marketing activities while feeding sales representatives with...

At Sparklane, we post everyday articles dealing with sales and marketing topics. Those useful contents are written by our team of contributors. They are posted to help you, as a Sales Rep or...

Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally:...

Combining the real and digital worlds to achieve success What are my suggestions for improved sales productivity? Last month’s article featured a compendium of advice taken from sales...