White paper | How sales intelligence is transforming b2b sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of changes to come. These developments will accelerate even further with even more...
Blog Book | How to boost your sales prospection

Blog Book: How to boost your sales prospection ?

If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers, marketers, journalists, influencers) are intended to help you, as a Sales Rep or Marketer,...

Social Selling : a new approach to B2B sales

89% of B2B buyers conduct research on the internet before making a purchase. As buyers are increasingly well informed, there needs to be a change in the approach from the sales person. The emergence of the first social networks offered sales people the opportunity to get to know...

How do you take into account the new journey of the B2B buyer?

The behaviour of B2B buyers is increasingly influenced by the internet and social networks. Suppliers have to take this into account in their marketing and sales strategies. A recent LinkedIn survey gives them a few ideas. Digital provides B2B buyers with new weapons, making...
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Sales methods: mastering closing with the Selling Fox method

Let’s continue our analysis of the main complex selling methods, and their relevance in the digital world, by looking at the method created by the splendid Jim Holden, CEO of the Holden International sales consultancy (that he founded in 1979) and author of the book The Selling...

10 Growth Hacking Tactics for B2B

With the exponential development of the start-up economy, Growth Hacking has been generating more and more buzz in the marketing world over the past few years. The term “Growth Hacking” first appeared in the United States in 2010, in Silicon Valley. Its creator is considered to...

10 tips to improve the click-through rate of emails

If you sell, let’s say encyclopaedia, and you go from door to door all day long to sell your superb encyclopaedia (and let’s face it, selling encyclopaedia in 2016 when Wikipedia has existed for over 10 years, that’s quite a calling), we could say that getting through the do...

7 Awesome Demand Generation Secrets For Loyalty and Sales

Generating loyal demand and sales for your business is top priority. Without brand love and the subsequent revenue, your business will fail. It’s as simple as that. To ensure your success in business, I’m going to reveal seven awesome demand generation secrets you can begin to...
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Sales methods: SPIN Selling in the digital age

Is a complex sales method still useful? The question may seem surprising, even absurd. However, various anecdotes heard here and there would suggest that sales, and its methods, are just an additional activity. Apparently, you just need to click on LinkedIn and raise your SSI...

How to close deals faster with 4 simple sales techniques

All companies — and all sales people — dream of closing their sales faster. Because the faster you conclude your sales, the larger the volume of deals handled, and the higher the turnover achieved! However, even at this time of digital technology and social selling, closing...
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