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White paper: How sales intelligence is transforming B2B sales
To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Date :27 Oct 2016
Blog Book: How to boost your sales prospection ?
If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
Date :27 Oct 2016
The sales vs. marketing war: how do we finally bury the hatchet?
The never-ending rivalry between marketing and sales departments dies hard. But this entrenched battle is meaningless in the age of omnichannel and social selling. With a few best practices,...
Date :27 Jun 2017
5 techniques combining content marketing and automation to identify your sales-ready leads
Marketing Automation is most effective and scalable in B2B markets when you implement rules to identify sales-ready leads using lead scoring and lead grading to identify the interest and fit of...
Date :20 Jun 2017
The Top 6 B2B complex sales methods
How you can combine best practices… and see your sales targets skyrocket Over a six-month period, I wrote six articles on the best sales methods I know. Producing this overview was a real...
Date :15 Jun 2017
How to Use Marketing Automation to Your Advantage
Marketing automation is a potent B2B weapon, but it’s not not the sort of weapon that works like a nuclear deterrent. In other words, possessing automation software is no use. You need to make it...
Date :13 Jun 2017
The Leads Are Weak!
One of the longstanding complaints from sales reps is the lack of quality leads. This problem was captured in the movie Glengarry Glen Ross when Jack Lemmon’s sales rep complains that “the leads...
Date :08 Jun 2017
How Sales Intelligence helps your prospecting
Have you found sales prospecting seems to get harder and harder? You’re right, and sometimes it just doesn’t look as though things are going to get better! Are you looking for “best...
Date :06 Jun 2017
How To Accelerate Your Sales Cycle In 5 Swift Steps
For B2B companies, it makes perfect sense to shorten the sales cycle wherever possible. Sales processes cost valuable resource; The quicker you attract prospects and close deals, the more...
Date :23 May 2017
Sales and Marketing : Two Great Tastes that Taste Great Together!
During the ‘70s and ‘80s, Hershey ran a series of commercials for Reese’s Peanut Butter Cups with the tagline “Two Great Tastes that Taste Great Together.” As part of the campaign, serendipitous...
Date :18 May 2017
How can Sales Intelligence enhance the B2B salesperson ?
Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
Date :17 May 2017