Couverture Withe Paper : Sales Intelligence & B2B Sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Couverture E-book : Boost your sales prospection

EBook: How to boost your sales prospection?

If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
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How to create the Perfect Lead Scoring Matrix in 5 simple steps

Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally:...
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7 top tips for improving your B2B sales productivity

7 top tips for improving your B2B sales productivity

Combining the real and digital worlds to achieve success What are my suggestions for improved sales productivity? Last month’s article featured a compendium of advice taken from sales...
10 Practical Examples of Artificial Intelligence in Marketing - Sparklane

10 Practical Examples of Artificial Intelligence in Marketing

Artificial intelligence isn’t new, but as a technology it’s still very much in its infancy. The term was first coined in 1956, but AI as we know it didn’t officially begin until the first neural...
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3 mistakes that kill your B2B sales ! - Sparklane

3 Mistakes that kill your B2B Sales!

Do you want to sell more, faster, and make your sales more profitable? If so, you need to know about three major mistakes most salespeople and companies make! Identify the leaks in your sales...
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Big Data & Predictive Analytics – Beyond the Buzzwords

Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your...
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dave-chaffey

How advanced is your sales automation?

The advances in functionality of marketing and sales automation tools over recent years offers many new capabilities for integrating the sales funnel, which were simply impossible to scale...
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Why Marketing and IT need to work together

Why Marketing and IT need to work together

“Why Marketing needs closer ties to IT” is the title of an article published by Adele K. Sweetwood in December in the prestigious Harvard Business Review. Ms Sweetwood is Senior Vice...

Triggering Your Own Glengarry Leads!

Leads continue to be a bone of contention between sales and marketing with sales reps feeling that most leads aren’t worthy of the name.  B2B sales reps are notorious for ignoring or...
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The sales vs marketing war: how do we finally bury the hatchet?

The sales vs. marketing war: how do we finally bury the hatchet?

The never-ending rivalry between marketing and sales departments dies hard. But this entrenched battle is meaningless in the age of omnichannel and social selling. With a few best practices,...
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