White paper | How sales intelligence is transforming b2b sales

White paper: How sales intelligence is transforming B2B sales

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Blog Book | How to boost your sales prospection

Blog Book: How to boost your sales prospection ?

If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
sam-hurley

How To Accelerate Your Sales Cycle In 5 Swift Steps

For B2B companies, it makes perfect sense to shorten the sales cycle wherever possible. Sales processes cost valuable resource; The quicker you attract prospects and close deals, the more...
Posted By :

Sales and Marketing : Two Great Tastes that Taste Great Together!

During the ‘70s and ‘80s, Hershey ran a series of commercials for Reese’s Peanut Butter Cups with the tagline “Two Great Tastes that Taste Great Together.” As part of the campaign, serendipitous...
Posted By :

How can Sales Intelligence enhance the B2B salesperson ?

Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
Posted By :

5 Reasons Why You Should Be Using Marketing Automation for B2B

Every business leader worth their salt is aware of marketing automation and the benefits it can bring. The internet is awash with articles urging B2B sellers to automate their emails, ASAP, to...
Posted By :

Personalise Your B2B Prospecting : 3 Methods To Use Right Now

Prospecting is the initial stage of any outbound sales process. It’s your job to recognise probable customers who have shown an interest in your products or services (prospects), before...
Posted By :

Opportunities for using Artificial Intelligence through the sales cycle

ChaffeUsing machine learning and predictive intelligence through the B2B Buyer journey AI (artificial intelligence) has become a business buzzword this past year, even featuring in the mainstream...
Posted By :

The 3 key components of a sales-boosting business requirements analysis plan!

Maybe you’ve heard people talking about a business requirements analysis plan. You may have heard them say it’s one of the necessary stages in a successful sale. But do you really...
Posted By :

5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future is here. Businesses that...
Posted By :

Strategic Selling : the seller’s B2B battle plan

What is a strategy? The Oxford English Dictionary defines it as, “A plan of action designed to achieve a long-term or overall aim“. For example, an “economic strategy” is...