Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...

To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...

Big Data is having increasing influence on how companies do business. Perhaps unsurprisingly, the mass of data has led to some roles being changed and the clear lines of responsibility being...

In a simple and educational way, an infographic on the blog of American company Sales Loft presents Account-Based Sales Development, a new commercial approach that is fashionable in the United...

Following our article published last Tuesday (see first part), here are the rest of the 10 fool-proof sales techniques that will help you exceed your sales targets. 6 – Put your sales people into...

This situation should remind many sales and marketing managers of something: the end of the quarter is quickly approaching and you still have some way to go in terms of hitting your B2B sales...

By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises recruitment campaigns. How can we define...

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.”...

All companies — and all sales people — dream of closing their sales faster. Because the faster you conclude your sales, the larger the volume of deals handled, and the higher the turnover...

Is a complex sales method still useful? The question may seem surprising, even absurd. However, various anecdotes heard here and there would suggest that sales, and its methods, are just an...

IBM’s latest developments to its Watson super-computer demonstrate year on year that Artificial Intelligence (AI) is set to play an increasingly dominant role in how our companies operate in...