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White paper: How sales intelligence is transforming B2B sales
To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Date :27 Oct 2016
Blog Book: How to boost your sales prospection ?
If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
Date :27 Oct 2016
How To Accelerate Your Sales Cycle In 5 Swift Steps
For B2B companies, it makes perfect sense to shorten the sales cycle wherever possible. Sales processes cost valuable resource; The quicker you attract prospects and close deals, the more...
Date :23 May 2017
Sales and Marketing : Two Great Tastes that Taste Great Together!
During the ‘70s and ‘80s, Hershey ran a series of commercials for Reese’s Peanut Butter Cups with the tagline “Two Great Tastes that Taste Great Together.” As part of the campaign, serendipitous...
Date :18 May 2017
How can Sales Intelligence enhance the B2B salesperson ?
Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
Date :17 May 2017
5 Reasons Why You Should Be Using Marketing Automation for B2B
Every business leader worth their salt is aware of marketing automation and the benefits it can bring. The internet is awash with articles urging B2B sellers to automate their emails, ASAP, to...
Date :11 May 2017
Personalise Your B2B Prospecting : 3 Methods To Use Right Now
Prospecting is the initial stage of any outbound sales process. It’s your job to recognise probable customers who have shown an interest in your products or services (prospects), before...
Date :09 May 2017
Opportunities for using Artificial Intelligence through the sales cycle
ChaffeUsing machine learning and predictive intelligence through the B2B Buyer journey AI (artificial intelligence) has become a business buzzword this past year, even featuring in the mainstream...
Date :04 May 2017
The 3 key components of a sales-boosting business requirements analysis plan!
Maybe you’ve heard people talking about a business requirements analysis plan. You may have heard them say it’s one of the necessary stages in a successful sale. But do you really...
Date :02 May 2017
5 Ways in Which Artificial Intelligence is Transforming B2B Marketing
There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future is here. Businesses that...
Date :27 Apr 2017
Strategic Selling : the seller’s B2B battle plan
What is a strategy? The Oxford English Dictionary defines it as, “A plan of action designed to achieve a long-term or overall aim“. For example, an “economic strategy” is...
Date :25 Apr 2017