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White paper: How sales intelligence is transforming B2B sales
To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Date :27 Oct 2016
Blog Book: How to boost your sales prospection ?
If you’ve already come on our blog, you might know that we post everyday some articles dealing with sales and marketing topics. Such content, written by our team of contributors (bloggers,...
Date :27 Oct 2016
How to create the Perfect Lead Scoring Matrix in 5 simple steps
Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally:...
Date :27 Jul 2017
7 top tips for improving your B2B sales productivity
Combining the real and digital worlds to achieve success What are my suggestions for improved sales productivity? Last month’s article featured a compendium of advice taken from sales...
Date :25 Jul 2017
10 Practical Examples of Artificial Intelligence in Marketing
Artificial intelligence isn’t new, but as a technology it’s still very much in its infancy. The term was first coined in 1956, but AI as we know it didn’t officially begin until the first neural...
Date :20 Jul 2017
3 Mistakes that kill your B2B Sales!
Do you want to sell more, faster, and make your sales more profitable? If so, you need to know about three major mistakes most salespeople and companies make! Identify the leaks in your sales...
Date :18 Jul 2017
Big Data & Predictive Analytics – Beyond the Buzzwords
Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your...
Date :13 Jul 2017
How advanced is your sales automation?
The advances in functionality of marketing and sales automation tools over recent years offers many new capabilities for integrating the sales funnel, which were simply impossible to scale...
Date :11 Jul 2017
Why Marketing and IT need to work together
“Why Marketing needs closer ties to IT” is the title of an article published by Adele K. Sweetwood in December in the prestigious Harvard Business Review. Ms Sweetwood is Senior Vice...
Date :06 Jul 2017
Triggering Your Own Glengarry Leads!
Leads continue to be a bone of contention between sales and marketing with sales reps feeling that most leads aren’t worthy of the name. B2B sales reps are notorious for ignoring or...
Date :04 Jul 2017
The sales vs. marketing war: how do we finally bury the hatchet?
The never-ending rivalry between marketing and sales departments dies hard. But this entrenched battle is meaningless in the age of omnichannel and social selling. With a few best practices,...
Date :27 Jun 2017