ACCUEIL / BLOG
E-Book: How to accelerate your sales cycle ?
Every day, we post on Sparklane’s blog articles dealing with sales and marketing topics. Those practical contents are written by our team of authors. Among them some well-known experts such as...
Date :04 Sep 2017
White paper: How sales intelligence is transforming B2B sales
To say that the sales industry has changed is somewhat of an understatement. Before the rise of the Internet through to the 2020 horizon, the changes have been incredible and there is no end of...
Date :27 Oct 2016
60% of salespeople assisted by AI and automation by 2021
AI and automation will be a staple of the B2B sales processs according to Forrester. Sales Enablement is booming in the US, and Europe will inevitably follow suit. This is perfect timing for the...
Date :24 Mar 2021
How to make the most of the Digital Transformation for your Sales People
You will have undoubtedly heard of the digital transformation. Perhaps you have even already made the change in your company. But have your sales people really grasped how to make the most of it?...
Date :22 May 2020
Strategic Selling : the seller’s B2B battle plan
What is a strategy? The Oxford English Dictionary defines it as, “A plan of action designed to achieve a long-term or overall aim“. For example, an “economic strategy” is...
Date :16 May 2020
The Leads Are Weak!
02One of the longstanding complaints from sales reps is the lack of quality leads. This problem was captured in the movie Glengarry Glen Ross when Jack Lemmon’s sales rep complains that “the...
Date :30 Apr 2020
The Top 6 B2B complex sales methods
How you can combine best practices… and see your sales targets skyrocket Over a six-month period, I wrote six articles on the best sales methods I know. Producing this overview was a real...
Date :24 Apr 2020
How can Sales Intelligence enhance the B2B salesperson ?
Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of B2B marketers say their...
Date :18 Apr 2020
3 Mistakes that kill your B2B Sales!
Do you want to sell more, faster, and make your sales more profitable? If so, you need to know about three major mistakes most salespeople and companies make! Identify the leaks in your sales...
Date :13 Apr 2020
Big Data & Predictive Analytics – Beyond the Buzzwords
Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your...
Date :08 Apr 2020
How Sales Intelligence can inform and empower Sales
Big Data is having increasing influence on how companies do business. Perhaps unsurprisingly, the mass of data has led to some roles being changed and the clear lines of responsibility being...
Date :02 Apr 2020