Personalize Your B2B Prospecting : 3 Methods To Use Right Now
Prospecting is the initial stage of any outbound sales process.
It’s your job to recognise probable customers who have shown an interest in your products or services (prospects), before delivering an array of highly-targeted communications to further attract, convince and convert them into paying clients.
Your engagements must be personalized to succeed.
“We know that personalization can deliver 5 to 8 times the ROI on marketing spend, while lifting sales by 10% or more…”
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Remember: We are bombarded by constant distractions and promotions each and every day. You need to rise above this noise to be first in mind.
However, extraordinary personalization in B2B prospecting is likely one of the most complex strategies to grasp and deploy with precision.And by extraordinary, I’m not referring to simple name-drops in your outbound emails. Hell no! (Although that is necessary.)
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To maximise your chances of landing new clients, you need be thinking much deeper…
