Mar
07

There’s no escaping it…Artificial Intelligence (AI) is the future, and the future is now.
Well, almost…

“80% Of Marketing Executives Predict Artificial Intelligence Will Revolutionize Marketing by 2020…Yet, Only 10% Are Currently Using It”

Instead of fearing the likelihood that Terminator may happen in the coming years, I’m going to uncover the specific advantages that AI has the potential to bring to your B2B sales team…right now.

After all; we may as well make some money before the world ends!

AI in sales is focused on predictions…and the greatest, most successful brands are also the best predictors. AI helps to clear the muddy waters of client and prospect relationships, providing sales professionals with the ammo they need to accurately understand the behaviors, motivations and hesitations of both their existing and target accounts.

This deeper level of understanding has the power to drive insane loyalty — minus floods of guesswork and errors.

Before diving in, I want to share some vital information with you. Strong AI, Super Intelligence, Narrow AI, Machine Learning and Deep Learning are terms that often get confused.

Strong AI is a ‘machine’ that demonstrates behaviour indistinguishable from that of a human being. (Not available just yet)! If Strong AI is human-like, Artificial Super Intelligence (ASI) is The Terminator.

Thankfully, it’s 2017 and this article primarily covers Narrow AI and its common ally; Machine Learning…

Here is a graphic to explain the common variations perfectly:

(Source: Dun et Bradstreet)

Stay with me! With all variations defined, here are 5 forces of AI to transform your B2B sales methods:

Sam Hurley
About the Author
Sam Hurley is a lateral-thinking digital marketer holding solid experience in both agency and client-side settings. He is the Founder of Digital Consultancy venture: OPTIM-EYEZ. He has achieved success for SMEs, national to international blue chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also commended as one of the top 3 content marketing influencers of 2016 by ScribbleLive. Catch him on Twitter and LinkedIn for cosmic amounts of helpful material on entrepreneurship and marketing!

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