It’s not unusual to hear, “Content is king.” Well, that is true to some extent…
Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned website visitors into paying customers! Absorbing content is just one facet of the buyer journey.

“79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance.”
(Source: MarketingSherpa)


That said, I’d ultimately suggest conversion is king.
Without conversion, you are wasting all your marketing efforts, traffic and leads.
To ensure that doesn’t happen, I’m going to uncover the top 5 lead nurturing techniques you can begin to action right away for huge brand love and sales.
Before diving in, it’s important to differentiate between two interchangeable (and often confused) marketing terms:


  • A conversion could signify a newsletter signup, somebody downloading an eBook or paying for your service. Whatever business-orientated actions you’d like your visitors to take, they should all be counted as conversions. Your conversion rate is defined as the total number of conversions divided by your total traffic amount. Ideally, you always want a high conversion rate.
Sam Hurley
About the Author
Sam Hurley is a lateral-thinking digital marketer holding solid experience in both agency and client-side settings. He is the Founder of Digital Consultancy venture: OPTIM-EYEZ. He has achieved success for SMEs, national to international blue chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also commended as one of the top 3 content marketing influencers of 2016 by ScribbleLive. Catch him on Twitter and LinkedIn for cosmic amounts of helpful material on entrepreneurship and marketing!

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