Generating loyal demand and sales for your business is top priority. Without brand love and the subsequent revenue, your business will fail. It’s as simple as that.
To ensure your success in business, I’m going to reveal seven awesome demand generation secrets you can begin to use right now to help you capture tonnes of solid brand interest, loyalty and sales.

Before we start – a quick note on the difference between the often confused demand generation and lead generation terms…

Demand generation usually involves giving away content freely in order to build awareness and drive direct sales.

Lead generation usually means placing content behind a ‘gate’ to encourage email and data capture for longer-term nurturing.Both practices hold the potential to drive brand interest, leads and sales – it’s how they are deployed that makes them different.

The key to an effective demand generation campaign is focusing on your marketing reach and the resulting conversions.

You need to effectively measure your results to report how well your demand strategy is working.


Sam Hurley
About the Author
Sam Hurley is a lateral-thinking digital marketer holding solid experience in both agency and client-side settings. He is the Founder of Digital Consultancy venture: OPTIM-EYEZ. He has achieved success for SMEs, national to international blue chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also commended as one of the top 3 content marketing influencers of 2016 by ScribbleLive. Catch him on Twitter and LinkedIn for cosmic amounts of helpful material on entrepreneurship and marketing!

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