We are experiencing a monumental shift in B2B marketing trends. It’s 2017 – the pace of change in technology, customer expectations and selling techniques can be tough to comprehend, let alone conquer…Marketers and their brands are under ever-increasing pressure to deliver timely experiences that outsmart huge amounts of competition – attracting and retaining clientele, while also achieving a positive ROI.

It’s tough, no doubt.

An endless amount of ‘B2B trends’ articles stuffed with complex words and jargon aren’t going to help anyone, so I thought I’d do something about that.

Let’s dive into the most important tech and marketing tactics that any B2B marketing team should be adopting this year…minus any fluff.

Trend #1: Customer Experience Is Everything

In a world full of choice, customers are able to easily switch brands if they feel anything less than delighted with their experience. And half the time, they will switch!

Customers want value, dedication and personalization…and they want it immediately.

Take it from the horse’s mouth. In this case, it’s Zendesk:

  • 52% stop buying after a bad customer service interaction
  • 40% of customers switch loyalty because a competitor offers better customer service
  • 95% of customers tell others about a bad experience


And that’s not all…

Accenture drive home the importance of personal experiences:


Sam Hurley
About the Author
Sam Hurley is a lateral-thinking digital marketer holding 6+ years’ self-expedited experience in both agency and client-side settings before launching his own digital consultancy venture: OPTIM-EYEZ. He is ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also recently commended as one of the top 3 content marketing influencers of 2016 by ScribbleLive.

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