SPARKLANE FOR MARKETING

Improve your demand generation campaigns with the Smart Data

Hypertarget your marketing campaigns & achieve your demand generation objectives more easily!

01

SEGMENTATION

Identify your primary targets using marketing segmentation criteria:

  • Employee count
  • Revenues
  • Industry
  • Geographical location
  • Legal status
  • Credit Score
  • Date company set up
  • Job Function
02

HYPERTARGETING

Cross your selection with over 30 hypercriteria:

  • Exact industry
  • Type of market targeted (BtoB/BtoC)
  • Performance and Growth Indicators
  • Distribution channels : direct, indirect, e-commerce
  • Presence on social networks and number of followers
  • International Activity
  • Listed companies (CAC, SBF, FTSE...)
  • Segmentation by keywords (technologies, products, competitors...)


HYPERTARGET YOUR MARKET TO IDENTIFY YOUR PRIORITY TARGETS

03

CUSTOMISING
YOUR INTERFACE

Data visualisation for a better understanding of your market :

  • A detailed dashboard offering a 360° overview
  • Monitoring events and trends for your targets at a glance
  • New potential clients are automatically detected and suggested
  • Visualise in graphic form the results of your company and contact targeting


AN ERGONOMIC USER INTERFACE ALLOWS YOU TO ORGANISE YOUR DASHBOARDS AND DISPLAY THE RESULTS BASED ON YOUR PRIORITIES

04

EXPORTING CONTACTS

  • Customised export
  • Standard format so you can use the data more easily
  • Providing continuously updated data on your markets

WEB OR INTEGRATED SOLUTION

SAAS

Use Sparklane solutions in SAAS (Software As A Service) by connecting directly with your access codes on your web interface.

CONNECTED

WEBSERVICES (API)

Get « à la carte » Sparklane features through our catalog of webservices (API) available on request, for a customised integration with your information system.

Sparklane Data Services :
data that’s always up-to-date

Cleaning
Use the Sparklane Cleansing service and you can be sure your data is reliable and up-to-date.

Enrichment
Enhance the data you hold for clients and leads with Sparklane Appending.

600 CLIENTS have put their trust in us

Since 2009, Sparklane’s marketing & sales intelligence solutions have helped over 600 major companies expand into new markets.

Témoignage client William Biotteau Toshiba

“The adoption of the Sparklane solution has let us really align our Marketing and Sales actions. We can now implement an Account Based Marketing strategy. Thanks to the precise targeting and a 95% deliverability rate, we have had immediate results with opening rates in excess of 10% on our emailings.”

William Biotteau Business Unit Director
Business Computing Solutions
TOSHIBA FRANCE
marketing
Find out more

“With 97% deliverability on our campaigns and opening rates of up to 27%, Sparklane is an essential cornerstone in the success of our marketing strategy.”

Koussée Vaneecke Marketing Director
Webhelp
marketing
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“Thanks to Sparklane, the leads generated by our campaigns are of a better quality. Our sales people’s processing rate has increased from 50% to 80%.”

Catherine Pernet Head of marketing Solutions & Services
SCC
marketing
Find out more

ASK FOR A DEMO