8 April 2020
Big Data & Predictive Analytics – Beyond the Buzzwords
Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and…
Marketing
- Marketing (38)
- Sales (66)
4 March 2020
The virtues of predictive marketing applied to B2B
By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises…
26 February 2020
CRM is nothing without reliable data!
The first goal of a CRM system is to centralise the data concerning clients and leads that will then enable…
4 February 2020
5 Ways in Which Artificial Intelligence is Transforming B2B Marketing
5 Ways in Which Artificial Intelligence is Transforming B2B Marketing
29 January 2020
10 Practical Examples of Artificial Intelligence in Marketing
10 Practical Examples of Artificial Intelligence in Marketing
2 December 2019
Structured & non-structured data : What’s the outlook for B2B Marketing?
Structured & non-structured data : What’s the outlook for B2B Marketing?
8 February 2019
Are you missing out on Account Based Marketing (ABM)?
Are you missing out on Account Based Marketing (ABM)?
21 December 2017
Know Firmographics? The Best B2B Experts Do!
In a data-driven era, success in business is largely the result of thorough market research — research conducted to know…
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