How to create the Perfect Lead Scoring Matrix in 5 simple steps
Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally: failure.
To run smooth business operations, you need to persistently detect both.
Whether you’re a marketer or managing director, you’ll know the demands we face in today’s digital world often force the ‘full-stack’ mentality. That means the ability to display wide-ranging skills from blogger outreach to social selling, right through to data mining and technical number crunching…That said, I’m going to explain how to:
- Improve your marketing efficiency by building a lead scoring tool for your business.
While also:
- Testing your range of full-stack skills by introducing numbers, analytics and spreadsheets into the mix.
Collectively, I’m talking about how to create a lead scoring matrix.
Don’t panic. This can be achieved without additional hires; you won’t need a data scientist, engineer or statistician to lay the groundwork for such a money-making lead scoring tool.
It’s not as difficult as it may sound…
In fact, cut out the marketing buzzwords completely and you’re left with a simple, five-step blueprint to effectively qualify your leads.
First, let’s tackle the most pressing question that I KNOW is on your mind right now…
