Terms like ‘lead scoring’, ‘net promoter score’ and ‘key performance indicators’ may seem daunting at first — but they are in fact very powerful in determining company success and equally: failure.

To run smooth business operations, you need to persistently detect both.

Whether you’re a marketer or managing director, you’ll know the demands we face in today’s digital world often force the ‘full-stack’ mentality. That means the ability to display wide-ranging skills from blogger outreach to social selling, right through to data mining and technical number crunching…That said, I’m going to explain how to:

  • Improve your marketing efficiency by building a lead scoring tool for your business.


While also:

  • Testing your range of full-stack skills by introducing numbers, analytics and spreadsheets into the mix.


Collectively, I’m talking about how to create a lead scoring matrix.

Don’t panic. This can be achieved without additional hires; you won’t need a data scientist, engineer or statistician to lay the groundwork for such a money-making lead scoring tool.

It’s not as difficult as it may sound…

In fact, cut out the marketing buzzwords completely and you’re left with a simple, five-step blueprint to effectively qualify your leads.

First, let’s tackle the most pressing question that I KNOW is on your mind right now…

Sam Hurley
About the Author
Sam Hurley is a lateral-thinking digital marketer holding solid experience in both agency and client-side settings. He is the Founder of Digital Consultancy venture: OPTIM-EYEZ. He has achieved success for SMEs, national to international blue chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also commended as one of the top 3 content marketing influencers of 2016 by ScribbleLive. Catch him on Twitter and LinkedIn for cosmic amounts of helpful material on entrepreneurship and marketing!

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