Back in May, Forrester Research published a report titled ” The 2016 Guide To Digital Predators, Transformers, and Dinosaurs” which evaluated the digital competitiveness of businesses.
Predators are the firms that compete on the digital plane. Their go-to-market strategy is tied directly to the Cloud and emerging Internet of Things (IoT). They employ analytics to monitor their operations, customers, and markets; digital communications for coordinating activities with customers and partners; the Internet for e-commerce and subscription delivery; and the cloud for converting capital expenditures to scalable operational expenses that deliver cutting edge technology.
Transformers are companies that have more traditional business structures but which are quickly looking to adopt cutting-edge digital technology. They understand that business survival is based upon strategically realigning their processes via digital workflows.
The dinosaurs are the laggards. Digital dinosaurs are those firms too slow to adapt to the new competitive terrain. While they may adopt some digital practices, they do so too slowly to survive in the rapidly changing digital economy.