SCC is an IT services company, the subsidiary of a British IT group. It turns over 1 billion euros on the French market and has 2,000 employees. In this video, Catherine Pernet, Head of Marketing Solutions and Services at SCC, gives us her feedback on the Sparklane for Marketing solution.

A REQUIREMENT FOR QUALITY DATA AND OPTIMISED TARGETING

Before acquiring the Sparklane for Marketing solution, SCC was experiencing a situation characterised by problems of obsolescence in contact data and a lack of segmentation in its market.

A USER-FRIENDLY AND EVOLVING SOLUTION

The Sparklane solution was primarily chosen for the following reasons:

• The possibility of having nominative emails in quantity;
• The capacity of customised segmentation;
• The solution’s SaaS format, which enables easy access to a solution that evolves over time;
• Ease of use.

USAGE IN COLLABORATION WITH THE ELOQUA MARKETING AUTOMATION PLATFORM

SCC uses the Sparklane for Marketing solution to supply its Oracle Eloqua Marketing Automation platform. SCC undertakes lead nurturing campaigns by pushing content dealing with both technology and business functions to its clients and leads.

Sparklane for Marketing is also used to launch invitation campaigns for events organised with SCC’s partners.

OPENING RATES ABOVE 30%, BETTER QUALIFIED LEADS AND A SALES PROCESSING RATE OF 80%

Opening rates have significantly improved, going from an average of 9% to 11%, and up to 30% on some hyper-targeted campaigns. The leads generated are of better quality. The sales people’s processing rate has increased from 50% to 80%.

NEXT STAGE: INTEGRATION OF SPARKLANE FOR MARKETING WITH ELOQUA, AND A MARKET-BY-MARKET TARGETING

SCC will soon integrate the Sparklane for Marketing solution with the Eloqua platform via a connector which will enable real-time data updates directly in the Marketing Automation tool.

At the same time, SCC intends to vertically address its markets, and will thus use the fine segmentation proposed by Sparklane to put in place accurate, market-by-market targeting.

SPARKLANE = RELIABILITY + SIMPLICITY + REAL-TIME

To conclude, Catherine Pernet summarises her feedback on Sparklane for Marketing in three words: reliability, simplicity and real-time information.