A study carried out by The Bridge Group in 2015 showed that sales productivity is the N°1 challenge for 65% of B2B companies. As a consequence, optimising this productivity should be a major focus of attention for every company: the effectiveness, responsiveness and productivity...

89% of B2B buyers conduct research on the internet before making a purchase. As buyers are increasingly well informed, there needs to be a change in the approach from the sales person. The emergence of the first social networks offered sales people the opportunity to get to know...