What is a strategy? The Oxford English Dictionary defines it as, “A plan of action designed to achieve a long-term or overall aim“. For example, an “economic strategy” is when […]
The Top 6 B2B complex sales methods
How you can combine best practices… and see your sales targets skyrocket Over a six-month period, I wrote six articles on the best sales methods I know. Producing this overview […]
3 Mistakes that kill your B2B Sales!
Do you want to sell more, faster, and make your sales more profitable? If so, you need to know about three major mistakes most salespeople and companies make! Identify the […]
Personalize Your B2B Prospecting : 3 Methods To Use Right Now
Prospecting is the initial stage of any outbound sales process. It’s your job to recognise probable customers who have shown an interest in your products or services (prospects), before delivering […]
Triggering Your Own Glengarry Leads!
Leads continue to be a bone of contention between sales and marketing with sales reps feeling that most leads aren’t worthy of the name. B2B sales reps are notorious for […]
The sales vs. marketing war: how do we finally bury the hatchet?
The never-ending rivalry between marketing and sales departments dies hard. But this entrenched battle is meaningless in the age of omnichannel and social selling. With a few best practices, peace […]
The 3 key components of a sales-boosting business requirements analysis plan!
Maybe you’ve heard people talking about a business requirements analysis plan. You may have heard them say it’s one of the necessary stages in a successful sale. But do you […]
The 5 keys to B2B loyalty
A critical assessment of unexpressed needs, a 4-phase cycle moving from prospecting to relationship maturity, the effective anticipation of weak signals of discontent, and so on… In B2B, client loyalty […]
Infographic | How to improve your B2B prospecting?
The key to generating higher turnover and developing a company is an effective sales process. But how do you become more effective? What parameters should you know? A very comprehensive […]
Infographic: The resurrection of the B2B salesman
We’ve already talked to you on this blog about the famous Forrester report, “ Death of a B2B Salesman ”, which announces that no fewer than 1 million B2B salespeople […]