Sparklane

02One of the longstanding complaints from sales reps is the lack of quality leads. This problem was captured in the movie Glengarry Glen Ross when Jack Lemmon’s sales rep complains […]

Converting a lead into a customer is a long, slow, complex process – especially in the B2B sector. Perhaps that sounds familiar to you? According to B2B Magazine, 43% of […]

IBM’s latest developments to its Watson super-computer demonstrate year on year that Artificial Intelligence (AI) is set to play an increasingly dominant role in how our companies operate in coming […]

Have you found sales prospecting seems to get harder and harder? You’re right, and sometimes it just doesn’t look as though things are going to get better! Are you looking […]

31For B2B companies, it makes perfect sense to shorten the sales cycle wherever possible. Sales processes cost valuable resource; The quicker you attract prospects and close deals, the more efficient […]

Acquiring a Sales Intelligence solution is a relevant investment for your company, especially if you hope to generate even more and better quality leads, and convert prospective customers into long-term […]

In the first part of this article, published yesterday, we saw why Sales Intelligence is proving to be crucial to sales people in the context of the growing digitalisation of […]

First of all this article is going to tell you why Sales Intelligence has an increasingly important role at the moment;  subsequently, we will look at some sound and practical […]

ChaffeUsing machine learning and predictive intelligence through the B2B Buyer journey AI (artificial intelligence) has become a business buzzword this past year, even featuring in the mainstream media. Many martech […]

As you plan for fiscal 2017, I’d like to make the case for transforming your sales and marketing processes with sales intelligence tools. These products provide a strategic advantage to […]