How To Nurture Your Leads For Maximum Conversion Rate

It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned website visitors into paying customers! Absorbing content is just one facet of the...
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Three questions on lead nurturing

A lead may remain a lead for a very long time. This is why a lead nurturing approach consists of maintaining a long-term relationship with the lead until they convert into a customer. This strategy requires much tact and organisation. What is lead nurturing? Another way of...