It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned website visitors into paying customers! Absorbing content is just one facet of the...

A lead may remain a lead for a very long time. This is why a lead nurturing approach consists of maintaining a long-term relationship with the lead until they convert into a customer. This strategy requires much tact and organisation. What is lead nurturing? Another way of...