Without Big Data, there is no 360° view of the customer!

At a time when all CEOs are declaring loud and clear that the customer is now at the centre of their strategy, the reality is much less flattering. Customer information is diffused within companies and remains incomplete and difficult to correlate. Big Data finally offers a way...
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5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future is here. Businesses that are ahead of the curve are already harnessing the power of artificial intelligence. It...
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