You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The […]
The Big Data era is ending ; welcome to the one of Fast Data !
No single company is now immune from what we call Uberisation. A start-up or a company coming from a completely different sector of activity can, at any point, call into […]