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Tag: Big Data

26 February 2020
Marketing

CRM is nothing without reliable data!

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The […]

24 October 2017
Marketing

The Big Data era is ending ; welcome to the one of Fast Data !

No single company is now immune from what we call Uberisation. A start-up or a company coming from a completely different sector of activity can, at any point, call into […]

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