CRM is nothing without reliable data!

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The first goal of a CRM system is to centralise the data concerning clients and...

Meet Sparklane at National Sales Conference 2016 (October 6th / Coventry)

On October 6th, Sparklane is going to participate in the National Sales Conference 2016, a great event dedicated for the development of the sales profession. This event, gathering more than 500 delegates, representing more than 100 british major companies, will take place in the...