Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork […]
The virtues of predictive marketing applied to B2B
By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises recruitment campaigns. How can we define purchasing behaviour in our […]
CRM is nothing without reliable data!
You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The […]
5 Ways in Which Artificial Intelligence is Transforming B2B Marketing
There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future […]
10 Practical Examples of Artificial Intelligence in Marketing
Artificial intelligence isn’t new, but as a technology it’s still very much in its infancy. The term was first coined in 1956, but AI as we know it didn’t officially […]
Structured & non-structured data : What’s the outlook for B2B Marketing?
The complexification of B2B data It has not been hard to notice how the situation for marketers has become more complex of late. The context in which they exercise their […]
Are you missing out on Account Based Marketing (ABM)?
The business-to-business (B2B) strategy known as Account Based Marketing has existed for more than a decade now…but still; it seems widely misunderstood and under-utilised by many. This is a great […]
Know Firmographics? The Best B2B Experts Do!
In a data-driven era, success in business is largely the result of thorough market research — research conducted to know 1) why you’re selling your product or service and 2) […]
Linkedin is Necessary but not Sufficient!
We love Linkedin Back in Geometry, one of the statements we’d use was “necessary but not sufficient”. It was a condition required for a statement to be true, but it […]
How To Nurture Your Leads For Maximum Conversion Rate
It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your […]