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Marketing

8 April 2020
Marketing

Big Data & Predictive Analytics – Beyond the Buzzwords

Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork […]

Marketing

The virtues of predictive marketing applied to B2B

By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises recruitment campaigns. How can we define purchasing behaviour in our […]

26 February 2020
Marketing

CRM is nothing without reliable data!

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The […]

4 February 2020
Marketing

5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future […]

29 January 2020
Marketing

10 Practical Examples of Artificial Intelligence in Marketing

Artificial intelligence isn’t new, but as a technology it’s still very much in its infancy. The term was first coined in 1956, but AI as we know it didn’t officially […]

2 December 2019
Marketing

Structured & non-structured data : What’s the outlook for B2B Marketing?

The complexification of B2B data It has not been hard to notice how the situation for marketers has become more complex of late. The context in which they exercise their […]

8 February 2019
Marketing

Are you missing out on Account Based Marketing (ABM)?

The business-to-business (B2B) strategy known as Account Based Marketing has existed for more than a decade now…but still; it seems widely misunderstood and under-utilised by many. This is a great […]

21 December 2017
Marketing

Know Firmographics? The Best B2B Experts Do!

In a data-driven era, success in business is largely the result of thorough market research — research conducted to know 1) why you’re selling your product or service and 2) […]

16 November 2017
Marketing

Linkedin is Necessary but not Sufficient!

We love Linkedin Back in Geometry, one of the statements we’d use was “necessary but not sufficient”.  It was a condition required for a statement to be true, but it […]

26 October 2017
Marketing

How To Nurture Your Leads For Maximum Conversion Rate

It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your […]

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