AI-marketing

5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

There is a tendency to talk about artificial intelligence in the future tense. ‘AI will change that.’ ‘One day, AI will do this’. The reality though is that the future is here. Businesses that are ahead of the curve are already harnessing the power of artificial intelligence. It...
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The challenge of Marketing & Sales alignment for B2B organisations

“Oh, East is East and West is West, and never the twain shall meet” – Rudyard Kipling In a recent blog, Forrester Principal Analyst James McQuivey, argued that calls for alignment generally come from powerful parties looking to control weaker organizations.  Alignment is...
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Know Firmographics? The Best B2B Experts Do!

In a data-driven era, success in business is largely the result of thorough market research — research conducted to know 1) why you’re selling your product or service and 2) who you’re directing your product or service towards. That may sound like simple logic…but you’d be...
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Email: How to optimize your opening rates!

Last month we wrote an article on “10 helpful tips for improving the click rate”. So we’re not going to do the same thing for opening rates (well, not really!). Just for once, let’s start with the figures! Because ultimately what interests us most is still to have competitive...

6 Significant No-Fluff Trends for B2B Marketing in 2017

p{text-align:justify;} We are experiencing a monumental shift in B2B marketing trends. It’s 2017 – the pace of change in technology, customer expectations and selling techniques can be tough to comprehend, let alone conquer…Marketers and their brands are under...
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Linkedin is Necessary but not Sufficient !

We love Linkedin Back in Geometry, one of the statements we’d use was “necessary but not sufficient”.  It was a condition required for a statement to be true, but it was not the only condition required.  For example, saying a polygon has four sides (i.e. it is a quadrilateral) is...
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3 Tips for a successful Marketing Automation Strategy

Marketing Automation consists of automatically triggering the most relevant marketing actions depending on a lead’s degree of maturity. This will gradually bring the lead along the path to conversion. As long as you don’t cut any corners. While this type of platform effectively...
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Are you missing out on Account Based Marketing (ABM)?

The business-to-business (B2B) strategy known as Account Based Marketing has existed for more than a decade now…but still; it seems widely misunderstood and under-utilised by many. This is a great shame. Perhaps we are just tiring of all the marketing buzzwords constantly...
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10 tips to improve the click-through rate of emails

If you sell, let’s say encyclopaedia, and you go from door to door all day long to sell your superb encyclopaedia (and let’s face it, selling encyclopaedia in 2016 when Wikipedia has existed for over 10 years, that’s quite a calling), we could say that getting through the do...

CRM is nothing without reliable data!

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The first goal of a CRM system is to centralise the data concerning clients and...