Know Firmographics? The Best B2B Experts Do!

In a data-driven era, success in business is largely the result of thorough market research — research conducted to know 1) why you’re selling your product or service and 2) who you’re directing your product or service towards. That may sound like simple logic…but you’d be...
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Email: How to optimize your opening rates!

Last month we wrote an article on “10 helpful tips for improving the click rate”. So we’re not going to do the same thing for opening rates (well, not really!). Just for once, let’s start with the figures! Because ultimately what interests us most is still to have competitive...

6 Significant No-Fluff Trends for B2B Marketing in 2017

We are experiencing a monumental shift in B2B marketing trends. It’s 2017 – the pace of change in technology, customer expectations and selling techniques can be tough to comprehend, let alone conquer… Marketers and their brands are under ever-increasing pressure to deliver...
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Linkedin is Necessary but not Sufficient !

We love Linkedin Back in Geometry, one of the statements we’d use was “necessary but not sufficient”.  It was a condition required for a statement to be true, but it was not the only condition required.  For example, saying a polygon has four sides (i.e. it is a quadrilateral) is...
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3 Tips for a successful Marketing Automation Strategy

Marketing Automation consists of automatically triggering the most relevant marketing actions depending on a lead’s degree of maturity. This will gradually bring the lead along the path to conversion. As long as you don’t cut any corners. While this type of platform effectively...
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Are you missing out on Account Based Marketing (ABM)?

The business-to-business (B2B) strategy known as Account Based Marketing has existed for more than a decade now…but still; it seems widely misunderstood and under-utilised by many. This is a great shame. Perhaps we are just tiring of all the marketing buzzwords constantly...
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10 tips to improve the click-through rate of emails

If you sell, let’s say encyclopaedia, and you go from door to door all day long to sell your superb encyclopaedia (and let’s face it, selling encyclopaedia in 2016 when Wikipedia has existed for over 10 years, that’s quite a calling), we could say that getting through the do...

CRM is nothing without reliable data!

You will certainly remember the tyre manufacturer Pirelli’s advertising slogan “Power is nothing without control.” Applied to CRM, the slogan could well be “CRM is nothing without reliable data.” The first goal of a CRM system is to centralise the data concerning clients and...

B2B Emailing: How to design an effective dashboard?

If you’ve ever been to New York, it’s highly likely that you’ve eaten a hotdog on a street corner! Let’s take a minute or so to step into the shoes of the vendor who sold it to you. Although the comparison won’t make sense from all points of view, as a hotdog seller, you have...

Customer 360, a new horizon for B2B Marketing

The strategy known as “Customer 360” — or 360-degree customer view — aims to increase a company’s data sources in order to gain a unified and all–encompassing vision of their client, and then to multiply the points of contacts with this client so as to be able to deliver content...