B2B Emailing: How to design an effective dashboard?

If you’ve ever been to New York, it’s highly likely that you’ve eaten a hotdog on a street corner! Let’s take a minute or so to step into the shoes of the vendor who sold it to you. Although the comparison won’t make sense from all points of view, as a hotdog seller, you have...

Customer 360, a new horizon for B2B Marketing

The strategy known as “Customer 360” — or 360-degree customer view — aims to increase a company’s data sources in order to gain a unified and all–encompassing vision of their client, and then to multiply the points of contacts with this client so as to be able to deliver content...

How To Nurture Your Leads For Maximum Conversion Rate

It’s not unusual to hear, “Content is king.” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned website visitors into paying customers! Absorbing content is just one facet of the...
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Successfully starting your Prospect Relationship Management strategy!

Who shall cast the first stone? Who shall cast the first stone at they who have never been tempted to “throw” at a list of leads a communication that was above all intended for their clients? It’s often tempting, even more so when the communication in question is a great deal and...
CRM SOLUTIONS

CRM solutions : An overview

The CRM solution has been a recurrent issue for all B2B companies these past years: everyone talks about it, everyone is starting to use it (if they weren’t already doing so), everyone is renewing it, but many would prefer to just not hear about it! CRM is most often considered...

Structured & non-structured data : What’s the outlook for B2B Marketing?

The complexification of B2B data It has not been hard to notice how the situation for marketers has become more complex of late. The context in which they exercise their profession has changed. Previously, things were relatively simple. Each marketing department had databases...

Digital Transformation & Competitive Advantage

Back in May, Forrester Research published a report titled ” The 2016 Guide To Digital Predators, Transformers, and Dinosaurs” which evaluated the digital competitiveness of businesses. Predators are the firms that compete on the digital plane. Their go-to-market...
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Infographic | Understanding Marketing Automation in 50 seconds

Marketing Automation has become a favourite topic of conversation among marketers, including those working in B2B. In principle, it lets you nurture leads with personalised content so as to convert them into clients. Its vocation is to optimise the effectiveness of marketing...

Big Data & Predictive Analytics – Beyond the Buzzwords

Every business today needs one essential piece of kit: a crystal ball. If you could predict the future, risk and waste would be avoided. You wouldn’t need to apply guesswork as to what your prospects or existing customers are thinking; business operations would undoubtedly run...
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The virtues of predictive marketing applied to B2B

By multiplying data sources, predictive marketing can anticipate the requirements of leads and increase the conversion rate. It also rationalises recruitment campaigns. How can we define purchasing behaviour in our sector of activity? Marketing departments have always tried to...
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